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For coaches, advisors and agencies

Show your clients the cash and profit they are missing.

Focus on Cash is a financial optics platform. It reads each client’s Profit and Loss and Balance Sheet and shows them what their numbers mean, in plain English.

Buy the advisor plan Try the What If

What you get

Walk in prepared

Each client’s analysis is ready before the session.

Know which client to call first

Portfolio Health marks each client Needs attention, Watch or Healthy.

The same method for every client

Fix their accounts once, and each client is worked out the same way.

Where you are now

Good clients, and a spreadsheet for each one.

Your clients’ businesses are getting more complex. The reports in Xero show the numbers, but not what they mean. That part falls to you.

  • Before each review you export from Xero and rebuild the spreadsheet, or pay for a pack and wait.
  • Each client’s accounts are set up differently, so gross profit means something different for each one.
  • Part of the session goes on agreeing what the numbers are, before you get to what to do.
  • Your smaller clients get less, because the preparation does not pay.
  • Their sales grow, but profit does not keep pace. We call it Growing Broke.

With Focus on Cash

Your clients see it. You get your preparation time back.

The Profits screen. Gross Profit and Operating Profit above a 12 month gross profit chart, with the monthly, rolling 3 month and rolling 12 month trends beside it. Opens full size.
See it. Each client’s sales, profit, assets and cash flow in charts, with the trend beside the numbers. They see which way the business is heading.
Best Ever Analysis. A recurring cost of $33,660 a month plus $511,437 of cash trapped, with a bar showing which cost or day count makes up the most. Opens full size.
Find it. Each cost against the client’s own best month, with a dollar figure on the gap. The longest part of the bar is where to start.
The What If screen: business levers on the left, current and projected results in the middle, and a line-by-line comparison on the right. Opens full size.
Test it. Change a price, a cost or the days to get paid with your client watching. Profit and cash move on the screen.

See more of the app

Owner expenses

Show the owner the business underneath their pay.

With the owner’s costs inside it, this business shows a loss. Take out what the owner spends through the business, and it made $891.8K over the last 12 months.

One switch moves the session from “we’re not making money” to what the business can afford to pay them.

Last 12 months $891.8K profit

Sales to Profit Flow (Last 12 Months)

Separated. The same business. Owner’s Expenses gets its own branch at the end of the chart. The year ends in profit.
Mandy Walker, founder of Focus on Cash, smiling with arms folded, outdoors.

Who built it

We built it because we were doing this by hand.

Focus on Cash started as the spreadsheet Mandy Walker used with her own clients. Mandy has spent 15+ years advising more than 1,000 businesses, from early stage to $50M in sales. Much of that work is financial, so she built her own financial analysis software.

The software does the analysis in seconds, the same way every time, and explains each number in plain English.

  • 15+ yearsadvising founders, CEOs and business owners
  • 1,000+businesses, from technology to wholesale to not-for-profits
  • $50M+in sales: the largest businesses she advises

About Mandy

Pricing

Everything included. Billed once a year.

Business owner

$2,900 a year plus GST for your first company. $1,450 a year plus GST for each extra company.

Buy the owner plan

Advisor or agency

$4,999 a year plus GST for up to 10 client companies. $500 a year plus GST for each extra client company.

Buy the advisor plan

See pricing

Getting started

Start in 3 steps.

  1. Fill out the form

    Tell us how many client companies you have. We email you a tax invoice.

  2. Connect a client’s Xero, or upload their reports

    Their Profit and Loss and Balance Sheet. Focus on Cash reads them and never changes anything in Xero.

  3. Show your client what their numbers mean

    Open it in the session, and test the next decision together.

Setting up a business is quick: connect Xero or upload the Profit and Loss and Balance Sheet, and the analysis is there. If you want a hand with your first client, email us and we will do it with you.

What Focus on Cash is.

Xero keeps your client’s books, and their accountant keeps them right. Neither is set up to show you the picture, so you rebuild it by hand for every client.

Focus on Cash is a financial optics platform: complete financial analysis of a business, in plain English. It reads the Profit and Loss and the Balance Sheet together and shows where the profit and cash are.

Your clients come in through your account, so what they see is part of your service. Each ratio has a plain explanation, so clients learn to read their own accounts between sessions.

Our approach

Try it

Test the decision with your client watching.

This is the real What If screen. Change price, sales volume, costs or how fast customers pay. Your client sees what happens to profit and cash before they commit.

Try it yourself below. It runs on an invented demo company, and nothing you change is saved.

The What If screen: business levers on the left, current and projected results in the middle, and a line-by-line comparison on the right. Open the What If
The What If is built for laptops and tablets. On a phone, some controls won’t fit.

What If · nothing you change is saved

Who it’s for

Built for businesses that already work.

Focus on Cash is for profitable, growing businesses that want to make decisions from their numbers.

A good fit

  • Businesses doing $500K to $20M in sales
  • Owners ready to make decisions from the numbers
  • Coaches and advisors who want one method for every client

Not the right fit

  • Startups not yet trading
  • Businesses in financial distress
  • Anyone looking for bookkeeping or tax

Not sure if a client fits? Tell us about them and we’ll give you a straight answer.

Advising several businesses? One subscription covers your client list, with 10 client companies in the base price. How it works for advisors

Get started

See how it fits your sessions.

Fill out the form and we will be in touch with next steps. Every plan is billed once a year, with every feature included.

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Or email mandywalker9@icloud.com