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What you see

A look inside the app.

Real screens from Focus on Cash, a financial optics platform. The demo company is invented.

See it

Charts that make sense straight away, with the trend beside the numbers.

The Overview screen. A headline reads: The business makes money. Your pay is what tips it into a loss. Below it, a Sales to Profit Flow chart.
The Overview. It opens with what your numbers mean, then shows where the money went.
The Profits screen with gross and operating profit and a 12 month trend.
Profits. Gross and operating profit, the trend behind them, and what they mean. When sales grow and the money does not.
The Assets screen. Headline: Cash is trapped in your business instead of sitting in your bank account.
Assets. How hard your assets work, and where cash is stuck. What cash trapped means.
Line chart of monthly sales for one product line over 13 months, rising steadily.
Sales by line. Each product or service on its own, month by month, with rolling 3 and 12 month trends.
How Long Can You Last chart showing the cash balance month by month over a year.
How long can you last? Your cash balance month by month, and the trend behind it.

Find it

The profit and cash already in the business, in dollars.

Best Ever Analysis: What is it costing you to not operate at your best ever performance? A recurring cost of $33,660 a month plus $511,437 of cash trapped, one time. A bar splits the total across Cost of Sales, Marketing and Sales, General and Admin, Receivable Days, Inventory Days and Payable Days.
Best Ever Analysis. Each line against the business’s own best. The longest part of the bar is the biggest gap. What Cash Trapped means.
Two tables: the six biggest expenses for the year, and the six that rose the most in dollars compared with the year before.
Biggest costs, and the ones creeping up. Your top 6 expenses for the year, next to the 6 that rose the most in dollars.
Cost Composition bars showing what each unit sold costs in Cost of Sales, marketing, admin and interest, and what is left as profit.
Where each dollar goes. What every unit you sell, or every $100 of sales, costs you, and what is left.
The mapping step: each account has a classification, with tick boxes for payroll and owner’s expenses.
The mapping step. Check how your accounts are sorted and tick the owner’s expenses. Focus on Cash remembers your choices.
Four accounts ticked as owner’s expenses: Family Car split 50%, Mum and Dad’s Phone, Personal Investments and Drawings, and Personal Travel.
Owner’s expenses, ticked. Tick the accounts that are the owner’s own costs, like the family car (split 50% here), and the switch can take them out.

Test it

Change a lever, and watch profit and cash move.

What If screen. Business levers on the left, current and projected sales, operating profit and net cash flow in the middle, and a line-by-line comparison on the right.
What If. Change price, sales volume, Cost of Sales, expenses, or the days it takes to collect and pay. See what happens to profit and cash before you commit, such as a price rise or a new hire. Try it yourself on a demo company.

Run on it

One page of your key numbers, the same each month.

One Pager table of sales, costs and profit across five financial years, recent quarters and months, with key ratios below.
The One Pager. 5 years, recent quarters and this year's months of your Profit and Loss on one screen, with key ratios underneath.
The One Pager, with a Print button. Rows for Total Sales, Cost of Sales, Gross Profit, expenses, Operating Profit and Net Profit, across five financial years, recent quarters and this year’s months, with key ratios underneath.
One Pager, ready to print. One piece of paper for the meeting.
Client Metrics table: average sale per client, order value, purchase frequency, churn, retention, acquisition cost and lifetime value, each with a 12 month trend line.
Client Metrics. Average sale, order value, how often customers buy, churn, acquisition cost and lifetime value, each with a 12 month trend.

Understand it

Each ratio explained, on your own figures.

The Ratios screen. Liquidity ratios and profitability ratios, each with a short explanation, a trend line and a figure for each financial year.
Ratios. Each ratio by year, with what it means.

Also included

Set up your accounts once

Accounts are sorted automatically on the first upload. Change any of them once, and every future upload or Xero sync uses your choice.

Owner expenses, in or out

Switch the owner’s costs, like the family car and drawings, in or out of the numbers. You see how the business itself performs. See it on the home page. Then work out how much the business can afford to pay you, and what it is worth to a buyer.

Ratios that explain themselves

Useful ratios, already done for you, each with a plain explanation of what it means and why it matters.

Best-ever tracking

See when a number hits its highest or lowest point, with the context to judge it.

Budget against actual

Set a budget for the year and see the variance, line by line, month by month.

Xero or upload

Connect Xero once and sync whenever you like, with up to 6 years of history. Or upload a monthly Profit and Loss and Balance Sheet as Excel files. What Focus on Cash reads from Xero, and how to connect.

Get started

See your business clearly.

Fill out the form and we will be in touch with next steps. Every plan is billed once a year, with every feature included.

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