Questions you're probably asking.

A financial optics platform: complete financial analysis for businesses doing $500K to $20M in sales. Connect Xero or upload your Profit and Loss and Balance Sheet. Then you see sales, profit, assets and cash flow, explained in plain English. Coaches and advisors use it to run the same analysis for every client.

No. Cash flow is one part of it. Focus on Cash is a financial optics platform. It gives you a clear view of sales, profit, assets and cash flow. The What If lets you test a decision before you make it. The name points at cash because most tools leave it out.

Xero connects directly, with a live sync. For any other system, upload your Profit and Loss and Balance Sheet as Excel files. You get the same analysis either way. The Xero page lists what Focus on Cash reads and how to connect.

Your accountant keeps your books correct and does your tax. Focus on Cash shows what the numbers mean and lets you test a decision before you make it. The accountant reports history. Running the business from the numbers is the owner's job, and it can be made easy.

Xero keeps your books and shows the numbers. Focus on Cash shows what they mean, in charts and plain English, and where to look first. How we think about it.

No. Open a screen and the first line tells you what your numbers mean. Each ratio comes with a plain explanation, so you learn to read your own accounts as you go.

You can try the What If screen on the home page now, without signing up. Any questions, email Mandy before you buy. Every subscription is annual, with every feature from day one.

Business owners pay $2,900 a year plus GST for their first company, and $1,450 a year plus GST for each extra company.

Advisors and agencies pay $4,999 a year plus GST for up to 10 client companies, and $500 a year plus GST for each extra client company. Every plan includes every feature.

$7,499 a year plus GST, or $8,248.90 including GST. That is $4,999 for your first 10 client companies and $500 for each of the other 5. One subscription covers your whole list, and each client's data is kept separate.

Each company's data is locked to the people allowed to see it, every account signs in with a password and an authenticator app code, connection tokens are encrypted and the database is hosted in Sydney. The security page has the full detail.

Only the people allowed to see your company. Each company has access for 2 people. An advisor sees only the client companies they manage. A client sees their own company and nothing else.

In a database hosted in Sydney. The security page lists the suppliers that handle your data in Focus on Cash, and what each one does.

No. Focus on Cash does not record which pages or features you use. Cloudflare counts visits to the website and sign-in page, without cookies.

Businesses doing $500K to $20M in sales. That is enough complexity to need proper analysis. It is usually too small to justify a full-time CFO.

Everything. Analysis of sales, profit, cash flow and assets. Useful ratios, already done for you. What If modelling. Best-ever tracking. Budget against actual. Unlimited uploads. All of it at every price.